Elon Musk has revealed that Apple has “fully resumed” advertising on Twitter, after the mogul called the company out for pulling spend and threatening to block the social media platform from its App Store.
Musk gave this update during a Twitter Spaces chat he held from his private plane. He also revealed that Apple was the largest advertiser on Twitter, although he didn’t give concrete figures.
Just a note to thank advertisers for returning to Twitter
— Elon Musk (@elonmusk) December 4, 2022
Apple was just one of a number of major corporations who pulled advertising from the platform in response to a number of seemingly erratic changes Musk made to the platform upon taking ownership.
General Mill, United Airlines, Amazon, Pfizer, Audi, Chipotle, Balenciaga, and Volkswagen all pulled advertising from the platform, while Musk tweeted that Apple had “mostly stopped advertising on Twitter”, adding the rhetoric question, “Do they hate free speech in America?”, before posting a string of tweets in which he claimed Apple threatened to pull the Twitter app from its App Store.
Musk has since resolved the issue with Apple CEO Tim Cook, saying the pair “resolved the misunderstanding about Twitter potentially being removed from the App Store.”
Musk said Cook was “clear that Apple never considered doing so.”
