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Apple Fans Who Pay More For Tech, Set To Be Slugged

Apple product fans who have been successfully sucked in to spend significantly more on the tech gear than an Android fan, are set to be slugged again with Apple hoping that their customers will continue to pay over the top prices for their latest gear.

This week Apple will kick off a new assault to get people to part with their money with the launch of three new iPhones, revamped iPad Pros, Apple Watches with larger screens, a new entry-level laptop with a sharper screen, a pro-focused Mac mini desktop computer and new accessories including an AirPower wireless charger.

The biggest slug will be for a new iPhone, it’s still the company’s most-important product, generating about two-thirds of revenue and spurring purchases of other Apple devices, along with services like app subscriptions, movie downloads, and iCloud storage claims Bloomberg.

By getting consumers to pay more, Apple revenues have climbed despite slowing sales.

Apple has also warned that they are set to raise prices for some of its popular offerings like the Watch and AirPods due to the US tariff war between the US and China.

Trump on Saturday urged the company to return its manufacturing to the U.S. Apple shares declined 1 percent to $219.11 on the announcement.

Among the new products set to be released is an upgraded version of the iPhone X with a 5.8-inch screen and to try and prompt Australian consumers who forked out over $1,400 an iPhone X last year Apple has added a faster processor and upgraded cameras.

Called the iPhone Xs, it will look identical to the previous model. It’ll also come in gold, adding to the grey and silver versions from last year.

A larger version of last year’s iPhone X with a nearly 6.5-inch screen. That would make it one of the largest mass-market phones ever sold and about an inch larger than the screen on the iPhone 8 Plus.

To signify the even larger screen, Apple is likely to give the phone a new name: “iPhone Xs Max,” according to people familiar with Apple’s roll out.

The third phone, a new low-cost version of the iPhone X, could be the hit of the product roll out. It’ll have a roughly 6.1-inch screen with LCD instead of newer OLED technology. It will also use aluminium instead of stainless steel edges and come in several additional colorus. Apple has considered calling the phone the “iPhone Xr,” one of the people said.

also set to be launched are new Apple watch models with larger screens that go nearly edge-to-edge, showing the user more information.

The upgrades will mark the most-significant changes to the Apple Watch since the product was launched in 2014.

Apple had 17 percent of the smartwatch market in the second quarter of 2018 with 4.7 million units shipped, beating out second place Xiaomi Corp. by half a million units and Fitbit Inc. by 2 million, according to data from IDC. The Apple Watch saw more than 38 percent year-over-year growth, according to IDC, and a larger model could boost the device’s prospects heading into the holiday season.

Other Products category includes HomePod, AirPods, Apple TV, Apple Watch, Beats speakers and headphones, and other accessories

Beyond phones and watches, Apple is planning a series of other products later this year. Not all of them will be revealed on Thursday morning Australian East Cost time.

AirPower Wireless Charger: This is Apple’s charging pad that can simultaneously charge an iPhone, Apple Watch, and AirPods without plugging them in. The company faced development challenges but plans to launch it as soon as this month, Bloomberg News reported earlier this year.

New MacBook: The company is preparing a new lower-cost laptop with a 13-inch Retina display to succeed the MacBook Air. Geared toward consumers and schools, the laptop may help Apple re-gain lost market share in the PC world.

Revamped iPad Pros: Apple is planning two new iPad Pros for this year with slimmer bezels and Face ID instead of the home button and fingerprint sensor. These will be some of the most significant upgrades to the iPad in the device’s history. They’ll come in 11-inch and 12.9-inch sizes and could give Apple a boost in the slowing tablet market.

Pro-Focused Mac mini: For the first time in more than four years, Apple is getting ready to update its Mac minicomputer, a desktop that doesn’t come with a screen, mouse, or keyboard. This time around it will focus on graphic designers and other professional users, who have been asking for new Macs that meet their more-demanding needs.

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