AMD Fires Salvo In GPU War As Shortages Continue
Chipmaker AMD is taking the mid-range graphics card fight to archrival Nvidia with its newest Radeon GPU, while also moving to shore up supply for gamers.
The AMD Radeon RX 6700 XT is positioned to compete with Nvidia’s GeForce RTX 3060 Ti and 3070 graphics cards, and will be available from AMD and partners such as Asus, Gigabyte, and MSI on March 18 for $479 USD ($614 AUD, though official Australian pricing has yet to be announced).
According to Scott Herkelman, corporate vice president and general manager, Graphics Business Unit at AMD, the card offers increased gaming horsepower and affordable ray-tracing for resolutions below 4K.
“The AMD Radeon RX 6700 XT graphics card hits the sweet spot for 1440p gaming. For most gamers still playing on three-to-four-year-old graphics cards, it is the perfect upgrade solution designed to deliver incredible visuals and no-compromises, high-refresh 1440p gaming performance at maximum settings,” he said.
Both AMD and Nvidia have been plagued by supply issues stemming from the global chip shortage as well as rampant overbuying of cards by bots, cryptocurrency miners, and scalpers who turn around and sell GPUs at high markups. According to an AMD spokesperson, the chipmaker will have “significantly more GPUs available” at the RX 6700 XT’s launch.
“We continue to take additional steps to address the demand we see from the community. We are also refreshing stock of both AMD Radeon RX 6000 Series graphics cards and AMD Ryzen 5000 Series processors on AMD.com on a weekly basis, giving gamers and enthusiasts a direct option to purchase the latest Ryzen CPUs and Radeon GPUs at the suggested etail and retail price,” said AMD.
The company is also implementing processes to keep bots from making purchases on its website and limit the ability to order multiple products at once, as well as working with partners to minimise scalping and reselling of cards.