Amazon To Snare Two-Year Laver Cup Broadcast Rights
Amazon is reportedly ‘close’ to securing two-year exclusive broadcast rights for the Laver Cup. The deal will allow Amazon to broadcast the tennis tournament on ‘Prime Video’, ahead of launching Australian Prime membership later this year.
Prime is Amazon’s paid subscription-based service, which provides members a suite of added benefits, including expedited shipping, product discounts and access to its video-streaming library.
Whilst Prime membership isn’t currently available in Australia, local users can access Prime Video for US$5.99.
According to The Australian Financial Review Amazon is currently finalising the terms of the deal. Plans for associated content (e.g. behind the scenes videos and a related mini-series) are reportedly also tipped to be included.
Named after Australian tennis icon, Rod Laver, the Laver Cup is owned by ‘Team8’ – the management company of Tennis Australia, the United States Tennis Association, JP Lemann and Roger Federer.
The star studded tournament pits ‘Team World’ against ‘Team Europe’, and is captained by John McEnroe and Bjorn Borg.
Known for its colloquial and entertaining style, the Laver Cup fits players with microphones. The tournament saw rivals Roger Federer and Rafael Nadal play a doubles match together for the first time.
This years’ Laver Cup will be held in Chicago in September.
The news comes as Amazon continues to expand its tennis broadcast rights. Last year, it beat out pay-TV provider, Sky, for broadcast rights to the ATP World Tour. Amazon has also won five-year rights to the US Open for UK Prime Video subscribers.