Amazon Snare Over 1 Million Echo Auto Pre-Orders
While JBL debuts its new Link Drive at CES 2019 – bringing Google Assistant into any car – Amazon has revealed it’s received over one million pre-orders for its Echo Auto.
According to TechCrunch, preorders opened to invited customers only, inferring there may be many many more interested in the aftermarket car device.
After unveiling Echo Auto in September last year, Amazon has reportedly now begun shipping the device to pre-order customers.
The news extends the battle of the voice assistant to outside the home, with American consumers clearly eager to bring Alexa to their cars.
The credit card sized device sits upon a driver’s dashboard, via a 3.5mm aux jack, or by syncing with a smartphone’s Bluetooth and a car stereo.
Like its rival, users can ask Alexa to navigate map instructions, query weather conditions, control music plus much more.
By contrast, JBL’s Link Drive rests inside a car’s cigarette lighter.
Whilst Australian pricing and availability is yet to be confirmed, the news continues to intensify the voice battle between Google Assistant and Alexa.