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Alienware Co-Founder Jumps Ship To AMD

AMD has confirmed that Frank Azor, former executive at Dell and co-founder of Alienware, will join AMD as its new corporate VP and chief architect of gaming solutions.

The company has welcomed Azor via tweets from AMD chief executive Lisa Su, plus other employees.

Azor responded to the message with an acknowledgement of enthusiasm for his new role, saying “this is a huge opportunity to grow the gaming industry! I’m really excited to be part of the AMD family”.

He will now bring all of his engineering, marketing and business talent to the multinational semiconductor company.

According to Moor Insights principal analyst and AMD fellow Patrick Moorhead, via Forbes, Azor will report to Sandeep Chennakeshu, head of AMD’s computing and graphics group.

Moorehead said that in his new role, Azor will be tasked to “build and expand AMD’s cross-platform presence across semi-custom, Ryzen CPU, Radeon and Instinct GPU and software products”.

“AMD is going well in gaming but can do better,” Moorehead continued.

“AMD is doing great in game consoles, well in entry-level (integrated) and mid-range (card) graphics, but competition owns the premium PC gaming space and most of the profit pool.”

“AMD has most of the cloud gaming wins, but it isn’t really a big market yet.”

Azor previously held executive positions at Alienware in the early 2000s and created the Alienware Product Group in 2003.

After Dell’s acquisition of Alienware, Azor continued on with several executive roles including running Alienware, Dell XPS and Dell G-series.

He worked for Alienware and Dell for a combined 21 years.

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