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Alibaba Meeting With Local Firms, Commits To ANZ Expansion

Chinese commerce giant Alibaba is sending president Michael Evans to meet with Australian and New Zealand stakeholders next week, ahead of expansion into the region.

He’ll be meeting with senior business, industry and government figures to educate them on both the company’s platforms and their role as a gateway to international markets.

Evans will be visiting Sydney, Melbourne, Auckland and Wellington as part of the trip.

According to Evans, “ANZ is one of our key markets and a stronger presence here will advance our global goal of serving two billion consumers, while supporting tens of millions of small businesses, brands and retailers across the world.” 

With the company set to open its first ANZ office in Melbourne later in the year, Evan’s visit comes at just the right time to illustrate the company’s vision for global expansion.

Alibaba has already brought over 1000 Australian brands to Chinese markets through their e-commerce site and is determined to work with more local firms, providing them with the company’s own planning, merchandising, sales and marketing solutions.

“These services give companies the tools they need to access international consumers, while at the same time improving the experience of consumers who want to shop globally,” Mr. Evans says.

The company’s ANZ operations are set to be headed up by Maggie Zhou, the managing director for Alibaba Australia.

“We want to be an enabling force for local businesses and entrepreneurs striving for success,” she said.

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