Alcatel Will ‘Never Walk Alone’ Following Liverpool Deal
Alcatel, will never walk alone, after pulling off an audacious three year’s sponsorship deal with one of the world’s biggest Football Clubs.
The smartphone maker, who is already the target of several Chinese phone makers who are trying to strip share away from the #3 smartphone brand has announced a major sponsorship deal with the Liverpool Football club who are currently sitting in fourth spot in the UK Premier League.
The club has a “massive” following in Australia and when they played in Australia the MCG was packed with over 95,000 chanting fans many who had flown from Interstate to watch them play.
At a “Legends” dinner on Friday night in Sydney attended by Liverpool FC officials and former England and Liver pool player John Barnes. Also present was hard core Liverpool fan Robbie Farrah who will play next season with the Rabbitohs.
Under the three-year deal, Alcatel will become the “official partner and official smartphone” of Liverpool in Australia and New Zealand, with users of its phone and tablet offered exclusive content and “money can’t buy moments” including VIP trips to Liverpool’s home ground of Anfield.
Alcatel CEO Sam Skontos said that Liverpool was powerhouse of British football, and its fan base in Australia and NZ is “huge”, he said.
“A lot of people think only Apple and Samsung exist in this market, but they seem to forget the young, the old and the credit challenged and that is who we go after,” Skontos said. “It’s those who can’t afford an Apple or a Samsung.
“But we need to expose our brand and expand our awareness and this is what the Liverpool partnership will do. They are huge here and have a massive following.”
Skontos said Alcatel holds a 20% share of the pre-paid phone market in Australia, but admitted “We are number three in the smartphone market in Australia and New Zealand but a lot of consumers don’t know we exist,” he said.
“By sponsoring such a high profile club all EPL followers will immediately know that we exist and know we are a smartphone company. They are the two objectives I am trying to achieve.”
Among the marketing efforts will be outdoor advertising with images of Liverpool players, merchandising and events.
For Barnes, who made 314 appearances for Liverpool between 1987 and 1997, Australia is another port of call in his role to promote the club around the world.