After Being Kicked Out Of Telstra, Huawei Cuddles Up To Porsche
Desperate to earn street cred after being kicked out of Telstra stores Chinese phone maker Huawei is now cuddling up to Porsche Design, in an effort to take on Samsung at the top end of the phone market.
The only problem is that the last Porsche designed smartphone was a total disaster in Australia.
Overnight the Company held an event in Munich Germany, where they revealed a Porsche designed Mate 9 that has a retail price of $2,060.
According to Sam Skontas the CEO of Alcatel in Australia, a Porsche designed phone “will not work in Australia”.
He should know, having been responsible for the launch of the last Porsche smartphone in Australia.
He said “Good Luck, Australian consumers will see right away that this is really a Huawei smartphone dressed up as a Porsche model. I had the same problem when I launched a premium branded Porsche smartphone. Even Porsche owners failed to buy into the offer”.
The new device named Porsche Design Huawei Mate 9 is a souped-up version of the base model.
Journalists at the German event said that Huawei is clearly going for brand image, as there’s a stonkingly big Porsche Design logo slapped on the phone. “It’s anything but subtle” said one observer.
The new device has a slightly smaller 5.5-inch display, but one that has had its resolution upped to QHD. It’s curved now, too, just like a certain Samsung phablet, the Company swears it is not copying Samsung.
Powering the device is a Kirin 960 CPU, 6GB of RAM and a whopping 256GB of internal storage – enough for even the most obsessive car nut to store all their pictures of bumpers, spoilers and sexy engine parts.
Most of the other specs mirror the standard Mate 9. There’s the increasingly requisite dual-camera setup that combines a 20-megapixel monochrome sensor and 12-megapixel RGB sensor, both of which are slapped with Leica branding as on the Huawei P9.
A 4,000mAh battery keeps the phone running for up to two days, according to Huawei, and Fast Charging is supported via the USB Type-C port on the bottom.
One expert at last nights launch said Western consumers were still uncertain about the Huawei brand.They also questioned whether the Chinese Company is trying to copy the Samsung Note 7.
“Huawei has never been a company to miss an opportunity, and it seems as though it has moved mountains to get the Mate 9 to market as quickly as possible,” said Ben Wood, from the CCS Insight consultancy.
“But the phone is not a like-for-like comparison with the Note 7 – for one, it doesn’t have a stylus.
They said “Huawei’s brand also doesn’t have the status of Samsung, but they are desperate to
grow their brand.
“That’s why it seems to be blending its brand with others.
“So, for the camera, it has partnered with Leica, and for the limited edition model, it has worked with Porsche.
“But Blackberry also partnered with Porsche in the past, and although that generated interest and created a halo-effect for other products, they didn’t sell massive volumes.” said Ben Woods.