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Activision Blizzard Strengthens Push Into Consumer Products

Video game company Activision Blizzard has created a new consumer products division as it continues to seek new revenue streams.

The Consumer Products division will take advantage of popular brands across Activision Blizzard’s portfolio including Call of Duty, World of Warcraft and Candy Crush, with former Mattel and Disney executive Tim Kilpin appointed as CEO and president.

“Activision Blizzard is a global entertainment powerhouse, and its combination of iconic franchises and massive audience reach offers incredible opportunities for retailers and partners,” said Kilpin.

Existing consumer product teams from Activision Publishing, Blizzard Entertainment and King Digital will join the new division headed by Kilpin to develop new products and experiences.

“I’m excited to lead this newly-formed division and join Activision Blizzard’s already incredibly talented consumer products team in delivering powerful new partnerships and even more touchpoints to audiences,” Kiplin added.

As part of Activision Blizzard’s global expansion, it has previously formed a film and TV production company, along with acquiring eSports company Major League Gaming and mobile game developer King.

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