Haier Teams Up With Channel 10’s New Home Reno Show
Haier brand manager, Georgia Way said: “We are delighted The Home Team chose Haier as their white goods partner in this new venture. The Home Team is an ideal vehicle to showcase Haier appliances to an audience hungry for information on cost-effective ways to add style and value to their home.”
The new show, in which a Melbourne home is completely transformed room by room by either DIY people, suppliers or tradies. Each time they will feature a complete range of Haier products within an Australian
family home environment.
According to Haier, because the show focuses on the ‘nuts-and-bolts’ elements of renovating, demonstrating the how-to, it will appeal to the perfect audience for Haier – a practical, value-for-money brand offering affordable solutions for everyday Australian households.
The Home Team’s expert hosts will equip viewers for their own home renovations and will act as personal referrals for Haier products and brand attributes. The hosts are all experts in their fields, chosen for their specialised skill-set, on-camera charisma and down-to-earth persona.
One of the hosts, James Bawden, runs a successful boutique building and design company, which has transformed many a Melbourne home. Julia Green, the eye behind Greenhouse Interiors, styles and writes for
many magazines and newspapers and also represents several Melbourne artists. Anthony Scott, an award-winning landscape designer heads up Arbour Landscaping Group.
The program’s producers, H-squared, are known for their success with daytime TV shows such as Everyday Gourmet and Good Chef, Bad Chef – which draws an audience of more than 280,000 viewers daily.
The new show, The Home Team, goes to air from 3.30pm-4pm Monday to Saturday on Channel 10 until 10 January 2015. Episodes will be ‘encored’ on ONE HD that night and again on TEN the next morning.
As the white goods partner for the show, Haier will receive in-show exposure throughout the series through a number of branded segments. The branded content from the show will be made available on The Home Team’s website following each program, and on Haier’s social media channels (at facebook.com/HaierAustralia and youtube.com/HaierAustralia).
Viewers will gain simple do-it-yourself tips and solutions to home appliance-related topics from what to consider when choosing an appliance; to how to care for your appliance; to what features to look out for that will save you money in the long run. Throughout these segments, The Home Team will demonstrate how consumers can rely on Haier appliances to offer style and performance at an affordable price whilst communicating key messages about the brand, range and products.
The Everyday Chaos photo competition and Everyday Bonus in-store promotion, running concurrently to the TV series, will also be heavily promoted on TV and on The Home Team website and communication platforms.
Whilst a wide selection of Haier products will be showcased throughout the series, the products featured in the home are: 4-door 635L French door fridge – HFD635WISS; dishwasher – HDW12-SFE3WH; 8.5kg Front Load Washer – HWM85-1482; 8kg Condenser Dryer – HD80-01; 102L Chest Freezer – HCF105WH; and the 51 Bottle Wine Chiller – JC160GD.
For more information, visit haier.com.au