4K UHD TV Taking Off, Netflix Set To Help Sales In 2015
Already LG, Samsung Panasonic and Sony have said that they will have Netflix enabled TV’s in March 2015 also delivering Netflix 4K content will be Fetch TV and Microsoft on their Xbox.
Shipments of 4K Ultra HD TV’s are expected to exceed 11.6 million units in 2014with the category topping 100 million units by 2018, according to new research issued by Futuresource Consulting.
The firm said 4K UHD sets are expected to grow nearly 700 percent year on year in 2014.
“4K adoption is forecast to grow quickly from 2015 onwards with over 100 million shipments projected in 2018, representing 38 percent of the total TV market,” said David Tett, Futuresource research analyst.
“An indication that 4K is quickly becoming mainstream was the availability of many sets at discounted prices during last month’s Black Friday sales in the USA.”
Sales of 4K TVs are expected to be concentrated on the larger screen sizes, generally 50 inches, but screens smaller than 40 inches will become more widely available with 4K from 2015 onwards, Tett said.
Native 4K content remains scarce, and many consumers are currently buying sets on the basis that they can up-scale HD content and will be future-proof, in preparation for when native 4K content is more widely available.
The overall worldwide television market will reach 234 million unit shipments in 2014, representing 3 percent growth from 2013, but will see trade value drop 4 percent to $97 billion, according to Futuresource.
The market research firm said falling average retail prices from $652 to $608 are keeping revenue down.
In markets like Australia the world Cup has helped sales this year.
“The anticipated boost from the World Cup in the first half of the year has been followed by a better than expected Q3” Tett said.
The Asia Pacific region which includes China and Japan is forecast to see 88 million shipments in 2014, growing 4 percent CAGR until 2018, when it will exceed 100 million units.
It is anticipated that the worldwide TV market will grow at 3 percent CAGR until 2018, when shipments will exceed 260 million units,” said Futuresource executives.
Futuresource said that sales of smart TVs in 2014 will account for over half of the market for the first time, rising to 82 percent of sales by 2018.
“Although the industry spotlight is focused upon UHD and curved screens, smart TV continues to permeate the market as a value added feature, and user interface refinements like voice and gesture recognition, tile-driven navigation and device mirroring have substantial consumer appeal at point of sale as part of a premium set proposition,” said Tett.
“The migration to larger screens is expected to continue,” according to Tett, “partly aided by 4K, as the benefits of the higher resolution are easier to see in the larger screen sizes. 50-inch and larger sets (both HD and 4K) are forecast to account for almost 25 percent of the market in 2018, in comparison with 18 percent currently.
The USA leads the way followed closely by the Asia pacific region.”
Ultra HD TV enthusiasts attending the 2015 International CES will be able to learn about all of the current and some of the future plans for delivery of native 4K movies and television programming at a panel discussion entitled “The Road To 4K Content.”
The discussion will take place at 2:15 p.m., Jan. 6, in room N261 of the Las Vegas Convention Center.
As the only CES session solely devoted to 4K Ultra HDTV content, this panel will take a closer look at the growing number of delivery platforms and focus on a wide range of issues that impact 4K UHD distribution, including content acquisition and production workflow; the number of compatible devices installed; the use of high dynamic range to enhance the overall viewing experience; as well as potential deployment challenges related to broadband networks.
A full report is available by contacting Andy Watson at [email protected]