NZ PC Market Records ‘Astonishing’ 2014
Shipments for the year grew to 774,400 units, with the fourth quarter alone contributing 218,000 units, representing year-on-year growth of 15.9 per cent.
By comparison, IDC preliminary results last month showed the PC market in the Asia Pacific (excluding Japan) declined 6.3 per cent in 2014.
Earlier in the year, Gartner found the worldwide PC market posted a0.2 per
decline in 2014.
Arunachalam Muthiah, IDC market analyst, noted it is “the strongest year the New Zealand PC market has ever seen in its history”.
“Growth and strong demand in the consumer segment during 2014 was driven by three big factors: strong uptake of entry-level notebooks, saturation of the tablet market, and aggressive promotions by retailers,” Muthiah commented.
“In the commercial space, XP migration stimulated substantial expansion in the first half of the year, but the second half was propelled by growth of Chromebooks and ultra-small form-factor desktops.”
HP, which took out the top vendor spot for the quarter, grew its market share from 41.2 per cent in last year’s corresponding quarter to 42.6 per cent, posting shipment growth of 19.8 per cent.
Acer, coming in at second, also grew its market share, up from 14.7 per cent to 18.9 per cent, posting 48.8 per cent shipment growth, while Apple, ranked third, also saw its market share increase, up from 11.4 per cent to 12.4 per cent, with shipment growth of 26.3 per cent.
Dell, which came in fourth, recorded a slight decline in market share, down from 6.7 per cent to 6.2 per cent, posting shipment growth of 7 per cent, while Toshiba, in fifth position, grew its market share from 5.4 per cent to 6.1 per cent, posting shipment growth of 31.7 per cent.
The IDC has forecast 2015 will be another strong year for the New Zealand PC market, with factors that played a role in 2014 – particularly entry-level notebooks and Chromebooks – to continue to have a positive impact.