Optus Partners With V8 Supercars Content Provider
My Mobile Data, through its brand OVO, will deliver V8s content as part of a new three-year deal, providing subscribers with access to a range of content, including live trackside commentary.
OVO’s website reveals that the service is set to launch later in the week.
“We are re-inventing the traditional telecommunications model, creating a hybrid between an SVOD and telco that will provide allowances for the consumption of entertainment and ‘OVO content’ for sports and entertainment fans, in addition to general data allowances for everyday use and unlimited national calls and SMS,” Matt Jones,My Mobile Data CEO, commented.
“This relationship is about ensuring we have access to enable the delivery of video and audio content for our customers.”
“Media-telco” OVO will introduce “OVO Time” for viewing V8s content, meaning customers don’t have to worry about data usage, with the content to be accessible via both a web app and the V8 Supercars website.
OVO is targeting its second major content partnership in the 2016 first quarter.
“Optus understands the importance of unique and engaging customer content and we are excited to be supporting OVO to deliver its customers content like the V8 Supercars, following our own recent cricket and English Premier League content deals,” Rob Parcell, Optus Wholesale managing director, commented.