Home > Latest News > EXCLUSIVE: Sony Struggles As Consumers Shun Xperia Smartphone, IDC Data Reveals

EXCLUSIVE: Sony Struggles As Consumers Shun Xperia Smartphone, IDC Data Reveals

EXCLUSIVE: Sony Struggles As Consumers Shun Xperia Smartphone, IDC Data Reveals

Even Alcatel One Touch managed to sell 72,612 smartphones, while Huawei sold 80,000 smartphone units. 

Telstra sold 186,252 Telstra branded smartphones while Nokia managed to sell 76,612.

The result is not good for the struggling Japanese Corporation who heavily promoted the current model Xperia which was outsold by 44,575 Microsoft Windows phones. 

While Apple, Samsung and Telstra took the top three slots the big winner appears to be Alcatel One Touch who supplied 18,000, Alcatel One Touch, Vodafone branded smartphones.

When combined with the 72,612 Alcatel One Touch Company branded smartphones the Chinese Company slide into the #4 slot in Australia ahead of HTC who only managed to sell 70,000 units despite launching the new HTC One M9.

According to Telstra sources the big carrier is set to launch a new range of tablets and an expanded range of smartphones the last quarter in a move that could boost sales of several Chinese brands in Australia.

Another victim during the 2nd quarter was Motorola who only managed to sell 9,765 units.

LG who launched their G4 sold 40,000 units.   

Earlier this month at the IFA show in Berlin Sony launched a 4K Xperia Z5 Premium smartphone that featured a 5.5-inch screen with more than double the pixels per inch of Apple’s iPhone 6, in addition to a 23-megapixel camera.

At the time Sony said that the new device had a waterproof body, and a fingerprint scanner.

The Japanese smartphone maker was one of the first to push an IP68 rating as a key feature, but it turns out the company’s own devices may not be as a protected as originally promised after test revealed that the device is prone to leaking. 

At IFA Sony said that they will also launch a standard, 5.2-inch version of the Xperia Z5 phone without the pixel boost, and a Compact model with a screen just 4.6 inches in size.