OZ Consumers Hate Bills, Loath Cleaning And Love Robots
Among the key findings of Samsung’s [email protected] research, which canvassed the views of 1,000 Australians, was that 62 per cent of Australians identify saving money on bills as the most important benefit of the connected home.
Energy savings (45 per cent) was also ranked as an important benefit, along with convenience (43 per cent). The research additionally found that the average Australian household disposes more than $1,000 worth of uneaten food each year.
“The [email protected] research has given us the unique opportunity to better understand how we as nation are living today and explore how appliances and technology can help play a role in supporting Australian lives around the home, whether that be getting their children’s sport uniform washed in time or helping keep food fresh,” said Mike Lilly, Samsung Australia head of home appliances, commented.
“The pressures and demands of day-to-day life are constantly changing around us and can vary across households. It’s immensely important for Samsung to understand how our technology can support the evolving needs of the home, as well select, calibrate or design product features for Australia.”
Australians are also making up to three grocery shops per week, including one big shop and two smaller top-up shops.
– Entertaining in the Australian Home: While 94 per cent of Australians are happy to entertain family and friends at home, saving money still remains a high priority – 55 per cent of Australians prefer entertaining at home because it saves them money, with 45 per cent believing it is more sociable.
Entertaining at home also lends itself to more flexible options, offering a choice between entertaining inside or enjoying a BBQ outdoors. Australians spend two-and-a-half times their average monthly food bill on Christmas entertaining.
Sitting above the national average, Victorians spend the most ($238), followed closely by Queensland ($237) and NSW ($231). NSW residents and Queenslanders spend the most throughout the year on alcohol, averaging $67 and $64, respectively, each month, compared to the national average of $60.
– Australian Attitudes to Cleaning: 33 per cent believe technology will make their household chores easier in the future. Currently, Australians spend an average of 12.35 hours per week on housework. In terms of household chores, 48 per cent feel that technology will make the task of vacuuming easier. In the laundry, 48 per cent of all 18-24 year-olds have had at least one item damaged in a washing machine in the last year, and 35 per cent of all Australians believe technology will make laundry tasks easier.
– Connected Home Technology: While the research reveals that most Australians are aware of the benefits of their smartphone or tablet, Samsung states that it believes there is an equal opportunity to raise awareness of home appliances as being smart or connected devices. While 81 per cent of Australians see their TV as a smart device, only 44 per cent are aware of the benefits and features of a smart refrigerator. Acknowledgement of other home appliances as smart devices is even lower, with only 21 per cent aware of the oven being a connected device.