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Apple’s Biz Revenue Hits $25bn


He didn’t elaborate on what Apple classifies as enterprise business but said the figure doesn’t include revenue from people who use their own Apple devices for work.

“This is not a hobby,” said Cook, speaking at a conference for software storage provider Box. “It’s a very small amount compared to what the opportunity is.”

Apple has pushed to get its products into the business world beyond its traditional base of consumers. It has recently struck partnerships with IBM and Cisco to make its products work better in traditional corporate environments.

It also has started working with more than 40 technology companies, including Box, to make the iPad and iPhone more appealing work tools.

The $25 billion figure puts Apple in the top 10 largest sellers of technology to businesses. It is just under half of Microsoft’s $52 billion sales to corporate customers during the same period.