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Heuer Smartwatch To Cost $1400

Heuer Smartwatch To Cost $1400

The brand’s owner, LVMH Moet Hennessy Louis Vuitton, claimed the TAG Heuer’s smartwatch battery will last about 40 hours compared to the Apple Watch’s 18 hours.

Apple is selling Sport and mid-range models for US$349 to $1099, and versions in gold for $10,000 to $17,000.

“I hope they sell millions and millions and millions of them,” said Jean-Claude Biver, who heads watchmaking activities at LVMH. “The more they sell, the more a few people will want something different and come to TAG Heuer.” Online pre-orders began on April 10.