 The relaunched site has an emphasis on video, with Nine stating it will “have extensive video highlights from every major international sporting event at the end of play”.
“The new, fully responsive site is powered by world-leading data technology that delivers an unprecedented depth of statistics across the most loved sports in Australia and around the world,” Nine states. “The site allows you to track player movement, watch every play, every hit, every tackle and goal, every batsman’s innings, whilst also providing in-depth commentary and analysis.” Nine states that at launch the site will be showcasing its data depth in cricket and football, with other sports to follow as their seasons begin. “We have responded to the needs of our audience by creating a fully responsive site combined with cutting-edge technology to provide an incredible user experience, especially with the growing trend of mobile use,” Nine Entertainment Co. chief digital and marketing officer Alex Parsons commented. “Almost half of wwos.com.au users are accessing the site via a mobile device and we expect it to increase with this world-class execution.” |
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