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Samsung To Use CES 2016 To Reveal New Low Cost 4K UHD TV Technology

Samsung To Use CES 2016 To Reveal New Low Cost 4K UHD TV Technology

The RGBW Ultra HD Green 2 technology will be used in Samsung TV’s ranging in size from 40″ inches and will go into production early in 2016.

The technology will also be used in new high-end TVs sized 55- and 65-inches. In a report issued by Samsung Display the Korean Company said that their new Ultra HD TV’s could fall in price due to a simplified production process that leaves out photoresist for whites used in the RGBW structure.

In Australia due to the falling dollar prices are expected to stay up for all TV’s in 2016.  

he on-going dispute over whether or not LG’s RGBW LED LCD TV technology qualifies for the minimum resolution performance characteristics of a 4K Ultra HD display resurfaced recently as Samsung sent out a notice that all of its 2015 6 series to 9-seires 4K Ultra HDTV models will carry the Consumer Electronics Association’s “4K UHD logo distinction.”

A recent report from The Korea Times that featured an interview conducted with OLED material supplier Merck indicated that Samsung Electronics will begin OLED TV production in 2017 when material costs are expected to drop.

OLED TVs are expected to make up less than 1% of TV shipments in 2015 while 4K TV shipments are expected to hold over a 20% penetration, according to various analyst and supply chain estimations.

“RGBW technology is an advanced LCD/LED TV panel structure recently implemented in some series of LG’s 4K ULTRA HD TVs,” 

 “It uses Red, Green, Blue and White sub pixels to deliver 4K Ultra HD resolution (8.3 million pixels; 3840 x 2160 resolution) along with the added benefits of enhanced brightness and energy efficiency a recent report indicated. 

Young Lak Jung, Samsung Electronics Visual Display Business VP said: “We are always striving to give consumers the most breathtaking and immersive viewing experience possible, so we are very pleased that both Digital Europe (DE) and the Consumer Electronics Association (CEA) have now acknowledged the premium picture quality of Samsung UHD TVs. 

These UHD TV definitions are important, because they help to reduce confusion for consumers searching the market for a new, cutting edge 4K UHD TV. We will continue to work with our key partners, such as the CEA and DE, to ensure clear performance and purchase standards are available, as the demand for UHD TVs continues to grow.”

Samsung pointed out that “the UHD definitions established by CEA require that pixels, the smallest unit constituting a display, must be capable of producing the full range of colours. Certain TVs, which employ RGBW pixel configurations, do not meet the CEA requirements for UHD TVs due to the limitations on pixel colours.

 The white sub-pixels that are mixed among the red, green, and blue sub-pixels in RGBW panels restrict and limit the colour palate a TV is capable of showing, while diluting the overall picture quality by affecting clarity, brightness and sharpness.”

Additional requirements for UHD TVs based on CEA’s definitions include: over 8M active pixels, with at least 3,840 horizontally and at least 2,160 vertically; at least one HDMI input supporting 3,840 x 2,160 native content at 24p, 30p and 60p frames per second; a minimum colour bit depth of 8 bits.