Magnum who more a push and pump PR practise who primarily recycle overseas press releases for Convoy who had recently laid off 10 sales staff after a year of losses, chose 1.59pm last Thursday to issue the press release.
What’s significant about this, is that by this stage most media Companies and mainstream media were winding down for Easter, some were already closed down. TV stations were using part time staff and mass media were primarily covering sport and breaking news.
At this time of day Magnum were certainly not looking for publicity, their press release which was full of superlatives and spin and gushing press statements.
Back on the 25th of March ChannelNews had exclusively revealed that Convoy was restructuring and that as part of this restructuring 10 staff had been laid off, there was no mention of this in the late breaking Magnum press release, neither was there any mention that Convoy had offloaded 60% of their dead warehouse stock.
Also missing was the fact that Apple had caused massive problems for Convoy when they changed the pin structure on their devices resulting in the distributor being left with products that retailers no longer wanted.
We had also announced in our story that Gary Tye who has been a senior executive at Convoy for decades was now General Manager of Specialty Audio and that Cameron Greig who is also a long time employee of Convoy had been appointed as General Manager – Mass Market.
What the press releases did say was that additional hires included the appointment of Melbourne based Michael Thornton-Smith as Brand Manager for Bluesound and Clinton Russell as Marketing Manager, and Harry Haralambou as Service Manager.
|
