EXCLUSIVE: Ariete Creates Family Problem For Delonghi

According to sources Tempo was restricted from launching the full range of Ariete appliances in Australia despite strong demand from retailers, because Delonghi Australia saw parts of the range as a conflict with their Kenwood range.

At a meeting last month with Marco Dellernia the global CEO of Ariete Tempo tried to get the rights to the entire Ariete range which includes coffee machines, blenders and mixers as well as toasters and kettles.


Click to enlarge


Dellernia told ChannelNews that he was disappointed and that he was returning to Italy in an effort to resolve the distribution issues he has confronted in Australia. 
“Australia is a good market for Ariete and we still see a future for the brand”. 

A Tempo spokesperson said “Several big retailer wanted to stock Ariete coffee machines, as well as food processors and blenders. They saw the range in the Ariete catalogue but unfortunately we were not able to distribute the full range. We chose to give up the range rather than distribute limited products”.  

ChannelNews has been told that Delonghi Australia will be asked to distribute the full range or a new distributor will be found for the range that Tempo has given up. In the past Delonghi management are believed to have declined the offer to distribute Ariete products in Australia.