New TV Campaign To Push Breville’s Boss & The Oracle
Both ads will run over the next four weeks and they begin with Heston sharing the importance of selecting the finest ingredients. Each ad ends with Heston adding the finishing touches as viewers are encouraged to search Breville to learn more.
Marketing manager for Breville, Richard Babekuhl said: “If we had 90 seconds we could have shown Heston making two true caf?-quality cappuccinos on the Oracle from start to finish, or a green smoothie in the Boss if we had 60 seconds. However, both ads are designed to give viewers just enough of a taste of what’s possible to compel them to search Breville for more information.”
Aimed at the higher end of the appliance market, the Oracle retails for $2,499 and the Boss for $999. Babekuhl said so that customers can see these appliances demonstrated, Breville will be launching two dedicated microsites for the Oracle and the Boss detailing all scheduled in-store demonstrations this Christmas.
“If our last TV campaign starring Heston with the Quick Touch microwave range is any indication, retailers can expect a significant spike in demand for Oracle and Boss demonstrations in the lead up to Christmas. According to our figures, stores that were able to demonstrate the Quick Touch microwave to shoppers sold more than three times as many as those stores without powered units. Demonstrations will be the key for the Boss or the Oracle too,” added Babekuhl.
As well, until the end of December, customers who buy an Oracle coffee machine will receive a bonus four-slice Smart Waffle maker in store (BWM640 valued at the retail price of $249), or a $200 Toby’s Estate Online Voucher via redemption from Harvey Norman.
“Breville is making the Boss even more of a tempting gift for the whole family this Christmas with a bonus second Boss jug also available in store – valued at $185 rrp. The second jug enables entertainers to prepare a delicious Tom Kha Gai soup for mains, then wow guests with a guilt-free strawberry and mint sorbet prepared right before their eyes, without having to stop or turn their back to wash up,” said Babekuhl.
For more information go to www.breville.com.au