NBNCo Says The Co Has To Go
After internal research recently found that around 30 percent of premises in NBN-ready areas were failing to take up services on the network, the company hopes the streamlined moniker will somehow encourage more people to take up services.
“The new brand positioning is modern, inspiring and aspirational – it shows how the NBN network will help harness the full potential of everyone in Australia,” a spokesperson said.
The $700,000 brand rejig will include a new logo, pictured: a lowercase ‘nbn’ surrounded by dots forming a blue map of Australia. It will be accompanied by a major multimedia advertising campaign.