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Fitbit Launches Three New Fitness Trackers

Fitbit Launches Three New Fitness Trackers

According to Fitbit, these devices will help a range of customers reach their health and fitness goals by giving them more information about their daily activities. The first product launched this week is called Fitbit Charge and this is a high-performance wristband which gives you activity tracking, real-time fitness stats and Caller ID.  

The second device launched is the Fitbit Charge HR – an advanced tracker which delivers continuous, automatic wrist-based heart rate, Caller ID and all-day activity tracking for regular exercisers looking to push their fitness further.

The third device is called Fitbit Surge and this one is a Super Watch which gives you GPS, continuous wrist-based heart rate, all-day fitness tracking, and smartwatch functionality in one device, for people dedicated to reaching their peak fitness performance.

CEO and Co-Founder of Fitbit, James Park, says: “Our mission has always been to deliver innovation through exceptional, wearable design in a way that empowers consumers with greater knowledge of their overall health.”
“That being said, we understand that everyone’s approach to fitness is different. With the addition of these new products, Fitbit offers the widest variety of trackers-at affordable prices across all mobile platforms-ensuring that everyone can find the right fit for their lifestyle and their goals.”

Fitbit Charge features include: tracking of steps taken, distance traveled, calories burned and floors climbed; exercise tracking to easily record workouts, see real-time exercise stats and have summaries appear automatically on the Fitbit dashboard; new automatic sleep detection monitors sleep quality using motion analysis to understand sleep and wake times; new Caller ID helps users stay connected to incoming calls; wristband vibrates and shows caller’s name or number when a smartphone is nearby; up to 7 days of battery life so you can track a week on one charge.

Fitbit Charge HR has Fitbit’s proprietary PurePulse optical heart rate technology, which provides continuous and automatic wrist-based heart rate tracking, without requiring a chest strap. 

PurePulse uses safe LED lights to detect blood volume changes when your heart beats, right on your wrist and applies Fitbit’s finely tuned algorithms to deliver heart rate tracking 24/7. PurePulse helps users to get accurate calorie burn for more activities – during exercise and everyday activities like walking, running, biking, lifting weights, spinning, skiing, yoga and Pilates. 

Fitbit Surge includes all the features of Fitbit Charge HR, plus it has: built-in GPS to deliver stats like pace, distance, elevation, split times, route history and workout summaries for smarter training; records multi-sport activities like running, cross-training and strength workouts; and provides comprehensive summaries with tailored metrics, workout intensity based on heart rate and calories burned. 

Smartwatch features including Caller ID, text alerts and mobile music control, allowing users to train smarter and stay focused right from the wrist. It has eight sensors – 3-axis accelerometers, 3-axis gyroscope, digital compass, ambient light sensor, touchscreen, altimeter, GPS and heart rate-working to give users advanced tracking, plus it has a backlit LCD touch screen display with customisable watch faces, making it easy to navigate through real-time stats, workout apps and alarms. 

As the industry leader with 69 percent marketshare, Fitbit’s software offers a wide range of easy-to-use, motivational tools, which have helped to make it the top-downloaded free app for connected fitness devices on iTunes, Google Play and Windows Phone stores. 

Fitbit Charge will be available from mid-November via Fitbit.com and in selected retailers nationwide. Fitbit Charge HR and Fitbit Surge will be available in early 2015. Fitbit Charge retails for $149.95 and is available in black, slate, blue and burgundy.

Fitbit Charge HR will retail for $179.95 and will be available in black, plum, blue and tangerine. Fitbit Surge will retail for $299.95 and will be available in black, blue and tangerine.