iPhone 6 Helps Drive Retail Sales Surge
ABS figures show Australian retail turnover rose 1.2 per cent in September to $23.63 billion seasonally adjusted, following a rise of 0.1 per cent in August, with electrical and electronic goods retailing a star performer.
The household goods retailing category (up 4.1 per cent) was the largest contributor to the rise, within which electrical and electronic goods retailing recorded growth of 9.2 per cent.
“This figure was influenced by the release of the iPhone 6 during the month,” the ABS stated.
“The increase in electrical and electronic goods retailing represents about half of the total Australian sales movement of 1.2 per cent in seasonally adjusted terms.”
The iPhone 6 and 6 Plus were released in Australia on September 19 as part of Apple’s global launch of the handsets.
Apple reported record sales figures for the weekend after the launch, stating it had sold more than 10 million iPhone 6 and 6 Plus models globally.
Among the other categories to perform well during September, the ABS found department stores posted solid growth for the period, up 1.4 per cent.
State-by-state, New South Wales (1.7 per cent), Victoria (1.3 per cent), Western Australia (1.3 per cent), Queensland (0.4 per cent), South Australia (1.2 per cent), the Australian Capital Territory (1.9 per cent) and Tasmania (0.8 per cent) posted seasonally adjusted rises, while the Northern Territory recorded a 0.6 per cent fall.
Through the year, Australian retail turnover rose 5.7 per cent seasonally adjusted in September 2014 compared to September 2013, the ABS stated.