57% Of Aussies To Buy On Black Friday, Up 7%
Latest data from Black Friday Global expects 57% of Aussies to shop on Black Friday (Nov 23) this year – a notable 7% year-on-year jump.
Over 80% of Australians are reportedly aware of ‘Black Friday’, despite the event’s American roots.
Commentators assert the launch of Amazon Australia will significantly increase Black Friday’s popularity, with the e-commerce giant tipped to ramp up promotion in 2018.
Research expects the average Aussie shopper to spend A$263 on Black Friday, with clothes and electronics forecast to be the most popular.
Home appliances ranked in fifth place, preceded by cosmetics/perfume and shoes.
A 53% discount is expected to be the average Black Friday discount, with A$297 the average savings gained.
Online shopping remains the predominate manner of perusing Black Friday sales, with only 6.3% of Aussies expected to exclusively shop in-store.
Further information is available on Black Friday Global’s website here.