The rethink involves creation of a new Cricket Australia Web site cricketaustralia.com.au, a redesign of the Cricket Australia Live app and hopeful introduction of new digital services.
The changes were undertaken in conjunction with Cricket Oz’s digital partner Accenture and Channel 9 parent company Nine Entertainment, the sporting outfit says.
Many observers believe that Nine, dismayed at the early season disasters, has been demanding off-field changes.
Australia now faces a four-Test series against India, beginning in Brisbane on December 4.
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