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3D TV Is No More As LG And Sony Cease Production

LG and Sony, two of the last manufacturers to support the 3D format, will not release any new 3D TVs as part of their 2017 product ranges.

A report from CNET said that LG and Sony have decided to not support 3D across their entire range, including high-end models. Last year Samsung also made the decision to stop including 3D functionality in their TVs.

According to data in the US from the NPD Group, 3D TVs accounted for 8% of TV sales dollars in 2016, down from 23% in 2012.

The 3D movie resurgence driven by the release of Avatar was not able to translate from the big screen to the ‘small screen’ as well as TV manufacturers had hoped. TV networks also attempted to jump on the 3D bandwagon early, but the last free-to-air 3D broadcast occurred in 2012 with limited interest.

LG Australia told ChannelNews the decision had been made as part of a global initiative from LG due to a lack of continued consumer demand for 3D.

Sony also confirmed to ChannelNews that no TVs in their 2017 range would be compatible with 3D, but said that the UBP-X800 Ultra HD Blu-ray player set for release in August will support 3D.

While no new 3D TVs will be released to watch 3D content on, movie studios are set to continue supporting the 3D Blu-ray format into the future. Blockbusters including Rogue One: A Star Wars Story and Doctor Strange are set to receive 3D releases in the coming months.

 

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