Unlike Apple Microsoft Resorts To Buy A Crowd For Their Sydney Store Opening
Unlike Apple who attracted tens of thousands of consumers when they opened their doors Microsoft has had to resort to gimmicks, rent a crowd and spruiking in an effort to draw attention to their Westfield based shop that opens on November 12th.
Microsoft spin doctors said that with each store opening, Microsoft aims to deliver ‘A positive impact on the communities in which it operates by providing access to technology as well as promoting STEM learning and youth education”.
The US based Company will also donate more than US$2 million in software and technology grants to honour the great work of several not-for-profit community groups making difference in Sydney, and across Australia.
They will also run number of complimentary workshops and seminars, will also be open to members of the community on level 2 of the store in the weeks that follow the grand opening.
These events will include a digital workshop for girls aged 14-18 to introduce them to the world of possibility with coding and potential career paths, a creative coding academy aimed at secondary school students during school holidays and a seminar aimed at parents to equip them with the knowledge they need when it comes to online security and safety for children.
And if that fails to work is set to offer the first customers to visit the flagship store on November 12, free access to an exclusive concert with international artist, Jessie J, who will be supported by, The Voice Australia 2015 winner, Ellie Drennan.
The first 750 customers who visit the store on opening day will receive two complimentary tickets to the community concert which will be held at 7 PM on Thursday November 12 at the State Theatre, on Market Street, Sydney.
Microsoft who has taken to competing with both their PC partners and retail partners will also include giveaways such as their discounted out Xbox One console bundles as well old model Surface Pro two in one notebooks.
All Apple had to do was open their doors and the crowds flocked in along with hundreds of media who were there to record the event.
It also helped that Apple products are seen as status symbols and products for the future vs the tens of thousands who are dumping Windows OS for Apple and offerings from Google.