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$100K Rollable LG TV Now On Sale

As LG Electronics was using the cover of the Easter break to announce their exit from the smartphone market, their TV division was confirming that their much talked about $100K rollable TV,  was finally being made available for markets outside of South Korea.

Keen to expand its presence in the high-end TV market up against archrival Samsung LG is looking to sell their Signature OLED R TV for around A$100,000 with shipping and installation and set up on top of this.

LG’s 65-inch rollable TV was first launched in South Korea, markets such as Australia will have to place an order online for the industry’s first rollable TV.

LG said the new trend setter in premium TV’s will be available in 15 countries, including Australia the United States, Russia, Germany, and France.

Due to the novel coronavirus pandemic, LG said it plans to focus on online sales rather than offline marketing activities.

The product, which uses a flexible OLED display that leverages self-lighting pixel technology, is designed to deliver a differentiated user experience to high-end consumers and strengthen its position in the premium TV market, according to LG.

LG said the production and quality inspections of the rollable TV are done by artisans and craftspeople at its TV assembly line in Gumi, this is a similar system used in making luxury cars and watches.

According to market researcher Omdia, LG was the world’s second-largest TV vendor last year with a revenue share of 16.5 percent, only behind its South Korean rival Samsung Electronics Co. with a 31.9 percent share.

TCL came in third.

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