Virgin Mobile And Presto Team Up
Under the partnership, Virgin Mobile will provide select current postpaid customers a bonus 2 GB of data each consecutive month when they subscribe to and stream Presto Entertainment for up to six months.
Virgin Mobile has additionally engaged US actor Kevin Dillon, of Entourage fame, for a series of videos to promote the campaign.
Dillon “has been enlisted to promote the Virgin Mobile and Presto partnership, while showcasing the easy-to-access ‘Hollywood magic’ available to Presto users with Virgin Mobile through a number of video content pieces”.
“Earlier this year we shared insights on the rise of ‘commutertainment’, whereby Presto usage on mobile devices peaks for Aussies in core commuter times,” Shaun James, Presto TV CEO, commented.
“Considering Virgin Mobile has also recently identified that many Australians are conscious of how much data they are using when streaming through their mobile, this partnership, and the bonus offering, is an unquestionably perfect pairing as we’re simultaneously addressing a consumer concern and meeting a consumer demand.”
Further information can be found here.