JB Hi Fi Home Team Up To Launch PlugMag
4Square Media who also publish SmartHouse Magazine and will shortly launch SoundMag another digital publication covering the Hi Fi sound market, is set to launch a brand new interactive digital magazine called PLUG, content will cover appliance brands products and the people that are designing a new generation of appliances that take advantage of new smart house technology.
The publication which will include interactive content such as video’s and links to the JB Hi Fi online store will get extensive exposure on the JB Hi Fi web site which attracts over 1.3 Million visitors a week, inside SmartHouse Magazine and on Virgin Australia aircraft who fly over 1.8 million passengers a month.
JB Hi Fi Marketing Director Scott Browning said “The joint objective is to provide suppliers with a meaningful brand curation and editorial platform that focuses on the aspirational aspects of their product range in JB Hi-Fi by spotlighting innovation, premium product features, and in style design”.
David Richards the CEO of 4Square Media said “Appliance is a fast growing category, especially in the small appliances segment. In the large appliances category we are now seeing the integration of Wi Fi enabled technology that allows a consumer to switch on and off appliances from a tablet and smartphone”.
“JB Hi Fi is currently expanding their range of appliances while at the same time significantly expanding their JB Hi Fi Home Stores. By delivering additional information on appliance we believe that we can help JB Hi Fi deliver a better customer experience as well as for their customer’s extensive information on how to get the best from their new devices”.
“We are currently working with JB Hi Fi management to develop this publication which will deliver information to a major appliance buying audience” said Richards.
In the cooking category 4Square Media will also link the appliances with the best ingredients as well as new cooking methods which can be achieved using a new generation of microwaves and steam ovens.
The new publication will go live in October 2014
to register to get plug go to: www.plugmag.com.au