Woolworths Gift Random Shoppers Google Home Mini
Woolworths is seemingly prepping for the arrival of voice-activated grocery shopping by gifting random online shoppers a Google Home Mini.
The Australian grocery retailer was the first supermarket chain to offer a Google Voice Action to its customers in 2017.
Through this, Woolworth’s customers can add items to a shopping list on its app and visit the retailer’s website to purchase their groceries or use the mobile app to make purchases in store.
It’s been speculated that Australian retailers may be looking to follow Walmart’s move to introduce voice-activated shopping.
This marketing tactic by Woolworths could be seen as the retailer lining up voice-activated shopping to its current online shoppers who would arguably be the ones most likely to take up the new technology.
“With a Google Home customers can add items to their Woolworths shopping list via voice as and when they think of items around the house,” said a spokesperson for Woolworths.
“From time to time, we like to send Google Home Minis with home deliveries to online customers as a gift with purchase. It’s a small way for us to say thanks to our loyal online customers.”
In 2017, Woolworths ran a “Free Google Home Mini” campaign with a minimum $300 spent on groceries purchased online.