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Vogel’s Comes Out On Top In Premium Mount Market

TV and soundbar wall mounts are generating profits for distributors such as Canohm with their Vogel’s brand coming out on top in the premium mount market.

A recent report by Index Market Research predicts double digit growth for the category in 2019 as TV’s get thinner and lighter and easier to mount on walls.

Brands such as Vogel’s, Levelmount, OmniMount, Atdec, Premier Mounts are set to grow at the expense of cheap house brand mounts bought in by retailers.

Last year mounts specialist Vogel’s took a majority interest in SmartMetals Mounting Solutions, strengthening its position in the B2B market and expanding its range of display mounting systems in Australia into commercial markets such as in retail display, education markets and in commercial markets.

SmartMetals offers mounts for projectors, flat screens and whiteboards and Vogel’s hopes is that the move will bolster its position as a specialist AV product solutions provider and in the professional market.

After consent of the majority interest by Vogel’s, SmartMetals Mounting Solutions will continue to exist as an independent entity with Vogel’s noting that the two company’s product lines are largely complementary to each other.

Gerdi Vogels, CEO of Vogel’s said: “I am very pleased with this expansion for the Vogel’s group. This majority interest in SmartMetals offers a stronger market position in the growing Professional market. This combination will enable us to improve our market position and strengthen our distribution with both brands. With this acquisition, we are spreading our wings. It is going to offer new opportunities and possibilities in the B2B sector.”

Vincent Rekveldt, CEO and co-owner of SmartMetals Mounting Solutions added: “Since 2004, we have developed ourselves as a brand into a specialist in, among other things, tailor-made solutions for professional applications. We are also a leader in lift systems”.

He added “This participation of Vogel’s fits perfectly in the development phase in which SmartMetals finds itself. We look forward enormously to the opportunities it offers for a joint wider deployment of our expertise and in distribution.”

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