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Vodafone Reports Melbourne Cup Data Spike

Vodafone has reported a 47% increase in data usage on its mobile network during this year’s Melbourne Cup increasing by 47% compared to last year, as well as a reported 54% increase in data usage during Derby Day compared to last year’s numbers.

Vodafone has reported that race-goers at both events used a combined 52% more data than at the previous year’s events.

Kevin Biles, Vodafone Regional Manager for Victoria said: “The rise of live streaming and sharing video content means the experience of being at the Cup is no longer reserved for those on the ground at Flemington.”

No doubt those in attendance were sharing their experiences with friends and colleagues online, and placing bets through mobile betting applications saving on queuing in the rain, and securing a lift out of the venue with a ride-sharing app, all adding to the increased use of mobile data.

Derby Day also had a reported 18% increase in calls, while Melbourne cup had a more modest 8%.

Biles stated that the poor weather in Melbourne may have contributed to the lower data usage numbers at the Melbourne Cup.

Vodafone has also announced 11 destinations added to Vodafone’s $5 roaming plans, and new iPad plans.

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