Why Are Plasma Sales Booming At The Expense Of LCD?
Plasma sales are booming while LCD TV sales are being to slow according to David Hsieh, Vice President, of DisplaySearch in China. In a report issed late yesterday he said that plasma sales were hitting historical highs.
He claimed that in contrast, plasma panel makers continue to enjoy strong shipment results and healthy demand. Why is this? There are several points to consider:
Two Korean plasma panel makers jointly shipped over 1 million units in September, a historical high. Samsung SDI shipped almost 600K units, compared to 400K in August. LGE shipped 450K units, compared to just over 350K in August.
These attractive price points seem to explain why plasma panel demand is strong right now, even as the forecast for larger size LCD TV remains cloudy.