Top Sound Expert Dumps Bose
A leading sound expert has dumped Bose from his store, claiming that the US sound Company has not kept up with networked sound technology and that consumers no longer want to integrate Bose gear in their homes.
Len Wallis a long-time Sydney, Bose dealer, who is recognised as a leading Hi Fi and sound expert said that today consumers want networked sound systems from the likes of Bluesound, Sonos Heos and Yamaha but not Bose.
Two other specialist dealers have also told ChannelNews that there is “less demand” for Bose systems and that Sonos is preferred ahead of a Bose sound system.
According, to Wallis “The demand is not there to justify an investment in stocking Bose equipment”.
Several specialist sound dealers have told ChannelNews that Bose is more comfortable selling systems via JB Hi Fi than they are specialist dealers.
A Sydney based dealer said “The customers we get want the latest in digital networked sound systems that can be distributed easily across several zones. Bose is not the answer to this solution. When we do offer them a Bose system, they choose another brand”.
Wallis said Bose missed a major opportunity not taking Sonos head on when they first launched into the market”.
“I doubt whether they knew enough about networking” said Wallis.
Last year the US based Company launched its SoundTouch wireless-multiroom audio technology into the custom-install channel a system that dealers claim is “not selling well”.
Among the new products is a single-zone amplifier/streamer equipped with Wi-Fi and Bluetooth.
This claim specialist dealers is not as good as other products such as Bluesound.
The 2×100-watt SA5 drives two speakers or two pairs of speakers in parallel.
The Company was forced to open up its SoundTouch API to enable control of SoundTouch products from home-control systems.
They also unveiled its first four in-wall and in-ceiling speakers with narrow bezels.
The drivers enable the companies’ home-automation apps to control the most common SoundTouch functions: volume, play, pause, skip, pre-sets, and zones.