Threads Adds Chronological Feed Amid Elon Musk ‘X’ Rebrand
Threads and Meta have rolled out a new chronological newsfeed for users, a highly requested feature amid Elon Musk’s rebranding of Twitter,
Now users can sort and view the app in a chronological format based on followed accounts, or in the original, algorithmically driven “For You” feed, featuring a mix of followed and recommended accounts.
Mark Zuckerberg said, “Ask and you shall receive.”
“We heard ya. We’re introducing a few new Threads features this week,” added the official Threads account.
These updates came just two days following Musk swapping out the blue bird logo of Twitter for a simple black and white ‘X’. There are even queries suggesting this could further spook advertisers.
Musk has argued the change was necessary to reflect the long term goal of transitioning Twitter into an “everything app.”
“This is not simply a company renaming itself, but doing the same thing. The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.”
“In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird.”
He also advised he planned to cut prices for advertisers, attempting to ‘woo’ them back, now offering new incentives on ad formats in the US and UK, warning brands they will lose verified status unless they reach certain spending thresholds.
The site formerly known as Twitter is offering new incentives on certain ad formats in the US and UK and warning brands that they will lose their verified status unless they reach certain spending thresholds, the outlet reporting, citing emails sent this week to advertisers and viewed by the Journal.
Threads emerged as the biggest challenge to Twitter’s text-based social media dominance gaining over 150 million users, with the lack of a chronological feed one of the most consistent early criticisms.
Twitter also allows the sorting of feeds under “For You” and “Following” tabs.
Other new features are set to come to Threads, including language translation, the ability to filter notification in feeds according to follows, quotes and reposts, an improved follow button, and an “approve all” option for follow requests.