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IKEA is building a brand new concept store in the shape of a seven-storey green city store in the middle of Vienna with over 160 trees and a focus on smaller items, not furniture.

Designed by Querkraft Architekten the Vienna concept store is set to open its doors sometime in 2021 as IKEA attempts to take their product range to the inner city.

‘The concept focuses on the current megatrends and takes into account the dramatically changed shopping behaviour as well as a new form of mobility without a car’.

Design-wise, it looks very familiar to the buildings of One Central Park, Sydney, ‘where city meets nature’.

In the spirit of eco-friendliness, IKEA appears to be stepping back from large-item purchases, opting instead for 24 hour delivery from a logistics hub outside the city.

The eco-friendly store will be without parking, aiming to target foot traffic from its much wider footpath and customers coming by public transport.

Architects have gone so far as to call the building sustainable, as even if IKEA decides to depart the green store, the structure can be repurposed thanks to its eco-friendly design.

Even the building is being built a few metres back from the footpath to allow for more greenery and vegetation.

It comes as IKEA UK announced the opening of ‘a unique, new small-store format’ in Hammersmith, West London.

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