BREAKING NEWS:Actions Of CE & Appliance Industry Questioned By ACCC 73% Of Influencer Tech & Gaming Reviews Dodgy
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December 7, 2023
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Consumer electronics and appliance, Companies as well as their PR Companies and digital engagement agencies, who have engaged dodgy influencers, who tend... Read More
ACCC Goes After Dodgy Influencers, Often Paid For By Big Companies
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January 27, 2023
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The ACCC has moved to identify dodgy influencers who post questionable reviews of products and services, often paid for by major Companies... Read More
Amazon Taps Aussie Influencers To Hype Prime Day
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July 27, 2022
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Amazon has teamed with at least twenty Aussie influencers in a bid to hype up its annual Prime Day event. HypeAuditor, an... Read More
ACCC Targeting “Deceptive” Online Retail Practices
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March 3, 2022
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Rod Sims has highlighted “manipulative or deceptive advertising in the digital economy” as one of the ACCC’s key priorities over the next... Read More
76% Of Sponsored Posts Try To Hide That Fact
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September 30, 2021
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If something on Instagram looks a little too picture perfect to be real, chances are, you’re looking at an advertisement. Although advertising... Read More
ASIC Warns About Taking Advice From Finfluencers
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July 14, 2021
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ASIC has raised concerns about so-called finfluencers who are using social media to attract young investors with questionable financial advice. ASIC’s Executive... Read More
Instagram Creating Marketplace To Connect Brands With Influencers
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April 28, 2021
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Facebook Inc.’s Instagram is creating a marketplace on its social media platform so that brands can connect with influencers they may want... Read More
COVID-19 Could See Advertisers Move From Influencers To Streaming Sites
The COVID-19 pandemic could see advertisers shift away from social media influencers to platforms that have dramatically gained viewership, such as TV... Read More
Facebook & Instagram To Take On Retailers With Army Of ‘Fluff & Puff” Influencers
First up it was Amazon who moved into the Australian retail market now Facebook and Instragram want to have a crack at... Read More
COMMENT: Can You Trust An Influencer Or Blogger To Tell You The ‘Real Truth’?
Can you trust a blogger or a so-called influencer to sway your purchase of a technology or appliance purchase? or are you... Read More