Consumers Increasingly Opting for Ad-Supported Streaming Tiers
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October 23, 2024
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With Warner Bros. Discovery having recently confirmed that it will launch in Australia in the first half of 2025, joining the likes... Read More
Amazon Preparing Ad Tier For Prime Video
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June 8, 2023
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Amazon is planning to build out its advertising business further, as it prepares to launch an ad-supported tier for Prime Video. According... Read More
Netflix Expects Advertising To Drive 10% Of Revenue
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January 25, 2023
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Streaming giant Netflix said it is happy with the uptake of its ad-supporting tier and believes it will drive “at least 10... Read More
Samsung Goes After Third-Party TVs With TV Plus
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January 24, 2023
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Samsung is planning to expand its free ad-supported TV Plus streaming service to competitor’s smart televisions, with reports the Korean consumer electronics... Read More
Netflix Offering Huge Discounts To Lure Aussie Advertising
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September 15, 2022
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Netflix is offering 35-45 per cent discounts to major advertisers willing to commit to upfront spend for its ad-supported tier. According to... Read More
