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Samsung Sued $100M For Copycat Watches

Mere days after Samsung unveiled its new Galaxy Watch Active, Swiss watchmaker Swatch filed a US$100 million lawsuit alleging the company’s third-party developers have copied its downloadable smartwatch faces.

The lawsuit filings are filled with images that appear to be near identical clones of downloadable watch-faces consumers can purchase for the Samsung Gear Sport, Gear S3 Classic, and Frontier.

Swatch claims the South Korean companies’ watch faces are “identical or virtually identical” to trademarks it owns and uses on its brands, including Longines, Omega, Swatch, and Tissot.

The complaint, spotted by Reuters, accuses Samsung of unfair business practices, and that the copied designs will mislead customers into believing there is a partnership between Samsung and Swatch.

Image credit: The Verge

Image credit: The Verge

“This is a blatant, willful and international violation of our trademarks by Samsung,” a Swatch spokesman said.

“The affected brands are worth billions. Our claim for compensation? Triple digits in millions.”

In 2018, Swatch Group reported an operating profit increase of 70 per cent to 629 million francs, after facing stiff competition from the Apple Watch and WearOS smartwatches.

As wearables become more and more popular with consumers, it appears the Swiss company are protecting its assets in an increasingly popular market.

Image credit: The Verge

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