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Super Retail Group Posts 23% Sales Surge, Online Sales Soar To $237.4m

Super Retail Group, which owns Boating Camping Fishing, Rebel Sport and Supercheap Auto, posted bumper sales for its half-year results, with total sales up 23 per cent to $1.78 billion.

The retail giant enjoyed a pandemic-driven online sales surge of 87 per cent overall to $237.4 million.

Of its online sales, Click & Collect made up $107.8 million while home delivery sales boomed by 100 per cent to $129.6 million

Super Retail Group’s group segment EBITDA was up by 95 per cent to $311.4 million too.

CEO and Group MD Anthony Heraghty said of the results: “We are pleased with a first half financial performance characterised by robust top-line growth, higher gross margin and strong operating leverage.”

“Our omni-retail capability has been instrumental in enabling the group to pivot towards shifting consumer spending habits and deliver profitable growth, underpinned by strong digital sales.”

In an individual breakdown, the group revealed Supercheap Auto’s sales increased by 20.2 per cent to $661.9 million, with WA, Queensland and SA the best performing states. In-Car tech, car detailing and safety & comfort were among the strongest performing sub-categories.

Online sales for Supercheap Auto also grew by 46.1 per cent to $54.2 million for the half-year period.

Rebel Sport sales increased by 17 per cent to $623.7 million – with NSW and Queensland the best performing states – and online sales soared by 102.1 per cent to $119.9 million.

Boating Camping Fishing (BCF) saw similar growth with a total sales increase of 50.9 per cent to $427.7 million.

Camping accessories was one of the best performing categories, with WA, Queensland and NSW the best performing states.

BCF online sales also grew by 113.1 per cent to $50.5 million.

Super Retail Group’s Macpac was the only division to suffer a sales loss, with a decline of 5.3 per cent due to the downturn in tourism and travel. However online sales did grow by 93.9 per cent to $12.8 million.

During the earnings posting, the Group declared a fully franked interim dividend of 33 cents per share.

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