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Strategy Analytics Says Latest Quarterly Smartphone Shipments Grew 6%

Strategy Analytics’ latest analysis on the state of the smartphone market has claimed that approximately 360 million units were shipped during the most recent financial quarter, a 6% increase on the previous year’s quarter.

According to them, “The global smartphone market has settled into a steady rhythm of single-digit growth this year, driven by first-time buyers across emerging markets like Africa and upgrades to flagship Android models in developed regions such as Western Europe.”

In line with the most recent numbers out of Catalys and IDC, the top five phone brands all increased their quartely shipments at the expense of smaller vendors.

Samsung maintained first position with 22.1% global smartphone marketshare, while Apple slipped to 11.4%. However, in terms of raw market share, both these frontrunners lost ground to Chinese brands like Oppo and Huawei – who all experienced a surge in growth during the quarter.

Strategy Analytics note that Xiaomi rejoined the top five rankings for the first time in a year, almost doubling their quarterly shipments over the previous year.

They say “Xiaomi has bounced back since ex-Google exec, Hugo Barra, quit the company earlier this year and Xiaomi will be hoping the current momentum can be sustained into the second half of 2017.”

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