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Sony Focuses On PC Games As PlayStation Market Shrinks

Sony is hoping to capture a larger slice of the gaming market, revealing its plans to focus less on the PlayStation and more on the growing PC and mobile market.

Last month, the company launched InZone, its gaming hardware brand, with the modest goal of being the Nike of esports. Sony then purchased esports platform Repeat.gg, which has hosted more than 100,000 tournaments with over 2.3 million participants, featuring Fortnite, League of Legends and Call Of Duty.

Jim Ryan, President of Sony Interactive, used the company’s annual investor day at the end of May to present plans to have half of Sony’s first–party gaming releases be for the PC and mobile sector, moving the overall gaming focus of Sony away from the PlayStation.

“We have the opportunity to move from a situation of being present in a very narrow segment of the overall gaming software market, to being present pretty much everywhere,” Ryan said.

“More and more people are playing PC games,” Shuichi Mugitani at Sony Marketing told Nikkei Asia.

According to PricewaterhouseCoopers, the global gaming market was worth A$310.22 billion in 2021, and will rise A$29 billion yearly through to 2026. Console gaming only makes up 13 per cent of the market, with PlayStation worth less than 5 per cent.



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