Soniq Fails To Explain Where Their Growth Will Come From After Being Dropped By JB Hi Fi
Soniq has put out a gushing “motherhood” press release claiming that they are committed to continued growth in Australia, but they have not said how they intend to grow after the brand was dropped by JB Hi Fi.
Currently, the brand is being hawked around retailers in Australia but according to ChannelNews sources, no one has committed to the brand due in part to the current lack of margin in house brand TV products.
The Company has also claimed that the business is not for sale despite JB Hi Fi being offered the business during negotiations in 2018.
One observer claim Soniq is set to lose millions in monthly revenue “not only from TV’s but other Soniq products that were sold by JB Hi Fi” the source said.
A Company statement said, “Soniq will continue to grow its brand and product portfolio in the Australia and New Zealand markets and support its national retailer partners and online retailers, contrary to recent factually incorrect media reports”.
ChannelNews who was being targeted by Soniq after we exclusively revealed the story that JB Hi Fi had dropped the brand has never said or reported that Soniq would not support its retailers in Australia.
Mysteriously Soniq has not identified who those retailers are outside of JB Hi Fi and The Good Guys who sold the brand exclusively in Australia.
They said that Soniq will continue to provide its customers with a full warranty and after sales service.
across all its products through its national service and distribution centres across Australia.
ChannelNews understands that JB Hi Fi customers who purchased a Soniq product will now be directed to a Soniq service centre.
Soniq said that the business remains committed to Australia and New Zealand and is focused on delivering affordable consumer electronics. “It is business as usual” despite a multi-million dollar shortfall in revenue.