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Smooth Viewing: Foxtel Switches On To AdEase

Foxtel has introduced Switch Media’s AdEase technology, designed to deliver a smoother viewing experience.

Switch has advised that Foxtel this week introduced server-side ad insertion, replacing its client-side solution, which it states “will provide a more seamless viewing experience on smartphones and tablets”.

Switch states of AdEase that it “enables world-class multi-screen server-side ad insertion for both Live and VoD content for a continuous TV-like experience”.

Switch CEO Christopher Stenhouse stated the rollout of the tech sees Switch delivering a full over-the-top solution for Foxtel.

“Switch worked with Foxtel to build and maintain their revolutionary Foxtel Go app, which enables subscribers to take their pay TV viewing with them as part of their subscription,” Stenhouse commented. “We also worked with them to develop Foxtel Play, to deliver TV channels directly to IP-connected devices, to meet the expanding demand for internet-connected content viewing.

“The switch to AdEase was the logical step to further enhance Foxtel’s services. With its capacity to create a seamless viewing experience between advertisement and programming play-out, AdEase allows Foxtel to continue providing the high-quality viewing experience the public has come to expect from their home TVs.

“As a CMS platform-agnostic solution, it plugs into and works with any existing systems and workflows in place, meaning content does not need to be re-ingested. AdEase can take existing video streams, detect the ad breaks, and stitch ads into the stream.”

In addition to AdEase, Switch stated that Foxtel is using its full suite of products, including Media Manager, MasterApp, Switch Live and Live2VOD.

Foxtel director of product Michael Ivanchenko described AdEase as “yet another innovation from Switch that helps us to deliver a world-class viewing experience to our subscribers”.

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