Smartphones And Wearables To Play Increasing Role In Mobile Ticketing
Smartphone and wearables users will increasingly use their devices for mobile ticketing, a new study from Juniper Research has found.
The study found that the number of people using contactless ticketing via mobile or wearables devices will approach 300 million by 2021, representing a three-fold increase on this year.
Juniper states that this will represent around one in five mobile ticketing users across the rail, metro/bus, airline, sports and entertainment sectors.
Use of mobile and wearable tickets will in particular be driven by the metro/bus sector, which Juniper states is “due in large part to the well-established contactless transport infrastructure already in place in countries such as Japan, UK, France, Hong Kong, Australia and Korea”.
While the smartphone is the current primary focus for mobile ticketing, ticketing stakeholders are also looking to wearables, with ticketing players such as Fandango, StubHub, Trainline, American Airlines and Expedia launching ticket apps for smartwatches such as the Apple Watch.
“This means that ticketing providers are presenting a multi-channel ticketing offering to their omni-channel customers, thereby providing a seamless and integrated experience,” research author Nitin Bhas commented.
The research also argues “that a majority of ticketing users will continue to use wearable devices purely for ticket validation rather than purchase, with the latter restricted to low-value payments, primarily in the metro/bus and movie ticketing arenas”.
Meanwhile, the research found that the airline industry has been much slower to implement NFC, with NFC “unlikely to have much impact in the near-term on the purchase of airline tickets, with this activity remaining largely remote via online or mobile channels”.
“While the ‘ultimate’ position for NFC in airline is to replace boarding passes, baggage tickets and identity information, by storing them on the phone and accessed via readers, NFC boarding pass usage has not had any significant adoption over the past 12 months,” Juniper states.
“Juniper Research has therefore significantly scaled back its forecasts for the anticipated future adoption of NFC boarding passes.”