One of Australia’s most accomplished athletes, Lauren Jackson, may be the country’s greatest female basketballer in history, and now she has a new title, Cygnett Brand Ambassador.
The 2012 London Olympian will be acting as an Ambassador for Australia’s largest wholly owned and operated digital accessories brand, Cygnett, and will set out to enhance the brand’s reputation in the tech accessory market, as well as highlight the profile of women’s basketball in Australia.
The naming of Jackson as brand ambassador suits a company like Cygnett, which supports women’s basketball in Australia and has been named rights partner of the Women’s National Basketball League (WNBL) and major sponsor of the women’s nation team (Australian Opals).
As a Cygnett Ambassador, Jackson’s image will now grace various packaging promotions, marketing campaigns, retail activations, brand events, and social media activities.
“I’m excited to partner with Cygnett, a brand that shares my passion for excellence and supporting women’s basketball. In both sports and technology, innovation is key, and I look forward to representing a brand that is at the forefront of creating innovative tech accessories,” Jackson said.
Cygnett hopes to expand its audience with Jackson’s influence, and the partnership will center around highlighting the brand’s commitment to quality and style.
“We are thrilled to welcome Lauren Jackson to the Cygnett family. Her passion and drive for excellence, both on and off the court, aligns perfectly with our brand values. We believe Lauren will be instrumental in taking the Cygnett brand to new heights and inspire our customers to make the most of their tech experiences”, says Jason Carrington, Cygnett CEO.
We expect more announcements surrounding Cygnett’s new Ambassador, Lauren Jackson, soon.
